Walled Gardens vs. the Open Web: A 2024 Industry Overview & Outlook

The digital landscape is divided into two distinct spheres: the open web and walled gardens. This ongoing battle for user attention and advertising dollars has significant implications for brands, publishers, and consumers alike. In 2024, the dynamic...

Kyle Ward

4 min read

Kyle Ward

6 followers

Welcome to the Contextual Advertising Blog! Here, we delve into the dynamic world of advertising, exploring the latest trends, strategies, and technologies that drive success in today's landscape.